Snow Closing
Holyoke Community College will be closed on Wednesday, November 26th due to inclement weather. There will be no day or evening classes. The college will re-open on Monday, December 1st.

Principles of Marketing

A study of the basic marketing principles, functions, and institutions. Emphasis is on marketing concepts; the role of the consumer; and characteristics of retail, wholesale, industrial, and commodities marketing. The relationship of marketing to the behavioral sciences is emphasized.


Holyoke Community College
303 Homestead Ave. Holyoke, MA 01040
(413) 538-7000