They started as competitors but ended as collaborators. Now, their winning design will be used as the new logo for an architectural color consulting company in the San Francisco Bay area.
Brian Cruz-Perez, from Chicopee, and Logan Vincent-Sutherland, from Northampton, both first-year HCC art students, will also split the $1,000 cash prize put up by The Color Lady and Associates for the best logo design.
The contest was open to all HCC art students. The idea came about after HCC adjunct art instructor Kenneth "Vance" Chatel, '07, showed a friend who is a consultant at The Color Lady the "food" logos students in his Commercial Art and Design I class created last semester for a "One Campus, One Theme" project. (Some of those food logos were featured on the back of the most recent edition of Alumni Connection.)
Ultimately, nine students from Chatel's and professor Beverly Wodicka's design classes submitted logos, which students worked on outside of class, on their own time. Some students worked digitally, on computers, others by hand with ink and colored pencils.
"The designs were really all over the map," said Chatel. "Because this was not a classroom assignment, there were no rules. They could use whatever tools they wanted."
The judges, consultants at The Color Lady, narrowed the field to three for the second round. Based on suggestions and comments, the semifinalists made revisions.
In the end, there was a tie. The judges liked designs from both Cruz-Perez (a fan of color swatches) and Vincent-Sutherland (the font and text). The two winning designs were combined to form a single winning logo.
"They were over the moon excited" by the contest, Chatel said. "We have a really strong group of designers here. As a representation of our department, Bev and I were very proud. We'd like to have more opportunities for our students to interact with the business world."
Cruz-Perez said he is going to put his share of the prize money in the bank. Vincent-Sutherland said he will use his to pay rent.
"I want to move to California," said Vincent-Sutherland, "so it's cool that something I helped make is already there."
Cruz-Perez and Vincent-Sutherland were also among seven HCC art students selected for Visual Art Awards this year. Nearly 50 students received nominations, which are based on faculty recommendations. The other winners were: Shannan Crowe, from Goshen; Holly Roberts, from Holyoke, Arika Robinson, from Gilbertville; Kristy Sullivan, from Northampton; and Hsin-Yu Yu, from Longmeadow.
MORE ART ACCOLADES: Graphic design major Julia McGillicuddy from East Longmeadow won an award in January at the Kennedy Center American College Theater Festival, which was held at Western Connecticut State University in Danbury. Her design for last Spring's HCC Theater Department production of The Glass Menagerie won for Best Poster Design.
PHOTOS by CHRIS YURKO: (Left) HCC art students Brian Cruz-Perez, left, and Logan Vincent-Sutherland will split a $1,000 prize for their winning logo design for The Color Lady. (Right) HCC art student Julia McGillicuddy stands next to the award-winning poster she designed for last spring's Theater Department production of The Glass Menagerie.